Home Communication News Back New search Date Min Max Aeronautics Automotive Corporate Cybersecurity Defense and Security Financial Healthcare Industry Intelligent Transportation Systems Digital Public Services Services Space Financial GMV participates in the BIDA Observatory on managing Generative AI in companies 10/03/2025 Print Share On March 4, the BIDA Observatory, in collaboration with EAE Business School, hosted the panel discussion on "Managing Generative AI in companies," an event that brought together experts in artificial intelligence and technology to analyze the impact and implementation strategies of this technology in the business environment.The forum, held at the business school's facilities, attracted the attention of a large audience, with nearly 150 participants from nine different countries. In addition to tackling key questions on the integration of generative AI in organizations during the session, an interesting debate was encouraged with the students on its impact on the everyday life and the professional future of coming generations.Chaired by Óscar Quero, director of EAE Business School's Tech Area Department & Supply Chain, the event featured the participation of renowned experts, including José Carlos Baquero, director of Artificial Intelligence and Big Data of GMV's Secure e-Solutions. He was joined by Cristina Mariscal and Natividad Pérez, from the Bank of Spain, and Manuel Ortega, coordinator of the BIDA Observatory, who gave their views on the challenges and opportunities posed by Generative AI in different sectors.In the context of this technological revolution, the BIDA Observatory has developed the "Guide for the management of Generative AI in companies," a document that offers a comprehensive perspective on the application of Generative AI in the business world. The guide analyzes its impact, practical applications, integration models, data protection implications and lessons learned to date, thus providing a key reference for companies seeking to implement this technology successfully.To access the "Guide for managing Generative AI in companies," you can download it at the following link: https://form.jotform.com/aeca_asociacion/gestion-inteligencia-artificialEditorial teamJosé Carlos Baquero (coordinator). GMVCristina Mariscal Martín (coordinator). Bank of SpainEva Esteban Bragado (editing). Bank of SpainNatividad Pérez Martín (editing). Bank of SpainDiego J. Bodas Sagi. Mapfre EspañaVivian Clavel Díaz. MinsaitBeatriz Esteban Lauzán. Eviden Iberia, Italy and MEAMónica Molés Ramos. Bank of SpainBlas Manuel Molina González. Independent Authority for Fiscal Responsibility (AIReF)María Mora Rodríguez. FujitsuGema Pérez Díez. GMVTomasa Rodrigo López. BBVA Research Download "Guide for managing Generative AI in companies". Print Share Related Financial 1st Financial Sector Cybersecurity Conference 22 Jan - 22 Jan 9:00 a.m. to 2:00 p.m. Financial GMV discusses AI prevention at Revolution Banking Financial Revolution Banking 2024 14 May