GMV drives innovation in the public transport system of the Madrid Region

In December, the Minister of Housing, Transport, and Infrastructure of the Community of Madrid, Jorge Rodrigo, launched the contactless EMV bank card payment system for single tickets on city buses in San Lorenzo de El Escorial, Torrejón de Ardoz, and Pozuelo de Alarcón. This breakthrough is a milestone that opens up access to public transportation for residents and visitors to the region, consolidating the community's commitment to innovation and sustainability.

The inauguration ceremony was attended by prominent personalities, including Jorge Rodrigo, Regional Minister of Housing, Transport, and Infrastructure of the Community of Madrid; Pablo Rodríguez Sardinero, Manager of the Madrid Regional Transport Consortium; Carlota López Esteban, Mayor of San Lorenzo de El Escorial, and Francisco Iglesias, CEO of ALSA, among others. 

GMV was represented by Miguel Ángel Martínez Olagüe, GMV's General Manager of Intelligent Transportation Systems (ITS); María Jesús Calvo, ITS Customer Service and Maintenance Manager; Carlos González Bayod, ITS Business Development Manager; José Cuesta, ITS upsell development manager; and Antonio Blanco, ITS Business Development Manager for Spain, Portugal, and Morocco.

During the event, attendees were given a first-hand experience of the system's operation as they boarded one of GMV's technology-equipped buses. This system allows users to pay for their ticket quickly and securely using physical or virtualized bank cards on devices such as cell phones or smart watches.

GMV has been responsible for developing and implementing both the onboard technology and the central systems that make this service possible. At the heart of this innovation is the TV100 validator, a device designed, developed, and manufactured entirely by GMV, integrating the most advanced technological components to guarantee a secure and universal payment experience.

GMV, with a wealth of experience in the development of technological solutions for public transport, continues to back innovation to promote more efficient, accessible, and sustainable transport.