Conference "The brand, an asset on the CEO’s agenda"

On Friday 2 June the Foro de Marcas (Brand Forum), together with Cre100do, is putting on a conference under the umbrella term of “The brand, an asset on the CEO’s agenda”.

The event’s main aim is to stress the importance of brand management, a key factor in helping the firm to stand out from the pack, creating value, generating trust and successfully internationalizing the business.

Cre100do is a program set up to nurture the growth of Spain’s business fabric, an entrepreneurial transformation program driven by Fundación Innovación Bankinter, the Spanish Foreign Trade Institute (Instituto de Comercio Exterior: ICEX) and the Entrepreneurs’ Circle (Círculo de Empresarios)..

Miguel Ángel Martínez Olagüe, GMV’s general manager of Intelligent Transportation Systems, will be taking part in the debate on “The role of the CEO: brand-related challenges and experiences”.