Markets have evolved; competition has become fiercer and technology is allowing businesses to digitalize. We now have an armory of advanced techniques for obtaining information from clients as well as resources for automating processes and boosting efficiency.

According to José Carlos Baquero, Big Data and Artificial Intelligence Manager of GMV’s Secure e-Solutions sector, Artificial Intelligence and el Big Data can now be taken up by companies to help them overcome the challenges of Industry 4.0; the same goes for any sector currently undergoing the digital transformation. These challenges include the new business models cropping up, revolving around a central trend of supply management. This was precisely the main theme of Baquero’s paper during his participation in the TICBOX Congress, organized by the Cluster IDiA (Aragon Research, Development and Innovation Association: Investigación, Desarrollo e Innovación en Aragón).

His speech brought out organizations’ major goals of setting up a client-centered business. This would allow companies to build up a solid business that meets clients’ needs and does so more quickly than the competition. "All we consumers are nowadays getting used to getting the goods we need as quickly as possible and at the time we need them. The industry is bearing up pretty well here. Witness success stories like Amazon, which has been shrewd enough to tap into data and artificial intelligence to anticipate client needs. We at GMV are also working on diverse projects using various techniques like Machine Learning and Deep Learning”.

Harnessing properly the many in-company benefits of Artificial Intelligence depends on overcoming a series of barriers such as the company culture. Indeed, "another of the major challenges is to explain to the organization exactly how these technologies and techniques could be used to improve their business. Confronting these problems calls for a mentality switch, and this is no easy matter ". Moreover " industry is still dragging its feet and failing to grant data the importance it deserves. To some extent this data is being wasted" argues José Carlos Baquero.

In this Innovation, Technology and Digital Transformation Congress other experts besides GMV have also intervened, such as Ángel Cristóbal Lázaro in an educational workshop on virtual PAC (Programmable Automation Controller) y IT-OT convergence, and Ángel Gavín, in a debating panel on new business models using Blockchain technology.