On February 5, GMV held the final presentation of the internal K2 project, a strategic initiative launched at the beginning of 2024 with the aim of reinforcing and driving the use of emerging AI technologies across the whole company, while tackling the challenges this entails. More than 200 professionals from every area of GMV participated in the project.

Although GMV has been using AI technologies for decades in the different areas of technical activity, the management decided to launch and lead this project to increase knowledge of generative AI, encourage the incorporation of these new technologies in its technological solutions and analyze the impact of their use in GMV's internal processes with a view to boosting the company's efficiency and productivity. Representatives of GMV's management and all project participants in the working groups and associated activities attended the final presentation either in person or remotely.

The presentation reviewed the objectives, activities, main results and recommendations of the project, and some perspectives on its progress in 2025 were offered. 

The highlight of the day was the address by Edurne Pasaban, a prominent Spanish mountaineer, engineer and businesswoman, known worldwide for being the first woman to climb all 14 eight thousand meter-high mountains. In her inspiring talk Edurne drew clear parallels between the challenges of mountaineering and the challenges faced by a groundbreaking technology company like GMV. She stressed the importance of ambition and the desire to excel for both personal and professional growth, motivation and passion as vital elements, communication as a key tool and teamwork as the foundation for success. Her moving presentation fascinated the audience and brought the project to a close brilliantly.