GMV is celebrating a new milestone in its track record. The PAIT solution (Pay Analytics Intelligence Tool), developed in collaboration with Peoplematters, has been recognized in the “Intelligence and Data Management” category of the 16th Comunicaciones Hoy Awards. This prestigious award highlights the joint efforts of both companies to offer an innovative tool that helps organizations to manage pay equity and promote pay transparency, crucial factors in today's business environment.

PAIT is positioned as a strategic solution at a time when pay equity has become a priority both to comply with current regulations and promote a fairer and more sustainable organizational culture. Thanks to its advanced data analysis capabilities, the tool makes it possible to identify possible wage disparities and, in addition, to make forecasts that help to prevent imbalances by helping companies to plan future actions. This makes it an essential resource for making informed decisions and designing strategies that promote equality in the workplace.

This recognition in the Comunicaciones Hoy Awards underlines GMV's and Peoplematters' commitment to technological innovation in the service of people. PAIT not only makes it easier to adapt to regulatory requirements but also boosts the confidence of employees and other stakeholders in companies' transparency policies.

The Comunicaciones Hoy Awards are a reference point in Spain's technology industry, highlighting the most groundbreaking projects in key areas such as digital transformation and business sustainability. At this year's event, highlights included the awarding of the Special Prize for the Best Social Project, which was given to the Spanish Association Against Cancer in recognition of its use of technology to support patients and their families, as well as to promote research into cancer. Another highlight was the presentation of the Special IT Career Achievement Award, which went to Elena Liria, Advisor-Delegate of the Agency for Digital Administration of the Community of Madrid, for her outstanding career in the IT sector in both the public and private sectors. These awards reinforce the relevance of the awards as a space to recognize the positive impact of technology in different spheres of society.