On March 4, the BIDA Observatory, in collaboration with EAE Business School, hosted the panel discussion on "Managing Generative AI in companies," an event that brought together experts in artificial intelligence and technology to analyze the impact and implementation strategies of this technology in the business environment.

The forum, held at the business school's facilities, attracted the attention of a large audience, with nearly 150 participants from nine different countries. In addition to tackling key questions on the integration of generative AI in organizations during the session, an interesting debate was encouraged with the students on its impact on the everyday life and the professional future of coming generations.

Chaired by Óscar Quero, director of EAE Business School's Tech Area Department & Supply Chain, the event featured the participation of renowned experts, including José Carlos Baquero, director of Artificial Intelligence and Big Data of GMV's Secure e-Solutions. He was joined by Cristina Mariscal and Natividad Pérez, from the Bank of Spain, and Manuel Ortega, coordinator of the BIDA Observatory, who gave their views on the challenges and opportunities posed by Generative AI in different sectors.

In the context of this technological revolution, the BIDA Observatory has developed the "Guide for the management of Generative AI in companies," a document that offers a comprehensive perspective on the application of Generative AI in the business world. The guide analyzes its impact, practical applications, integration models, data protection implications and lessons learned to date, thus providing a key reference for companies seeking to implement this technology successfully.

To access the "Guide for managing Generative AI in companies," you can download it at the following link: https://form.jotform.com/aeca_asociacion/gestion-inteligencia-artificial

Editorial team

• José Carlos Baquero (coordinator). GMV
• Cristina Mariscal Martín (coordinator). Bank of Spain
• Eva Esteban Bragado (editing). Bank of Spain
• Natividad Pérez Martín (editing). Bank of Spain
• Diego J. Bodas Sagi. Mapfre España
• Vivian Clavel Díaz. Minsait
• Beatriz Esteban Lauzán. Eviden Iberia, Italy and MEA
• Mónica Molés Ramos. Bank of Spain
• Blas Manuel Molina González. Independent Authority for Fiscal Responsibility (AIReF)
• María Mora Rodríguez. Fujitsu
• Gema Pérez Díez. GMV
• Tomasa Rodrigo López. BBVA Research